Local Lynx runs private, all-inclusive day tours around Cape Town. Their digital marketing was working, but they saw an opportunity to reach travellers through the hotels they were already staying in. The founder had relationships with concierges across the city and wanted to give them a better way to introduce Local Lynx to guests. The challenge was figuring out what that should look like.

Before designing anything, we visited 14 hotels across Cape Town to understand how tours were being recommended. Some hotels had moved almost entirely digital. Others still relied on print, with concierge desks crowded by brochures and flyers competing for attention.The opportunity was clear. Local Lynx needed more than another brochure. They needed something that stood apart physically, while working just as well on a guest's phone.

We created a set of physical and digital touchpoints built around how concierges recommend experiences. An A5 pamphlet introduces Local Lynx, supported by individual cards for Peninsula, Cultural, Guided Hikes and Wine experiences. Each combines bold photography with essential tour information and QR codes that take guests directly to the website. Rather than disposable advertising, the cards were designed to feel like keepsakes — something worth picking up, handing over and holding onto.

The same system extends into an interactive PDF that concierges can share over WhatsApp. Guests can explore each experience and click straight through to the Local Lynx website. We also designed the system to grow with the business, allowing new tours and categories to be added and details updated without rebuilding everything from scratch.