Tasked with creating an identity from the ground up, we designed a brand that captures the region’s distinctive natural elements, from it's rooi-grass vegetation to the migrating whales and iconic waterfall that meets the ocean. A refined logo, rugged hand-drawn illustrations, and a seamless website now position Gwe Gwe as a destination for adventurers and conservation-minded travelers. With a portion of guest fees contributing to nature conservation and community upliftment, the new brand not only elevates Gwe Gwe’s online presence but also strengthens trust with its growing audience of local and international visitors.