Jachris had evolved beyond a traditional supplier, but its brand and website no longer reflected its role as an embedded, full-spectrum industrial partner operating across Africa. We evolved the brand and redesigned the website to clarify its offering, strengthen perception, and position Jachris as an African-first, integrated on-site solutions provider. Complex services were simplified through clear structure, confident messaging, and a more contemporary visual language. The result is a brand and digital presence that communicates trust, scale, and reliability—supporting Jachris’s growth as a last-mile partner to mining and heavy industry.