We partnered with Blume to build a brand from the ground up. Since self-help can feel like a difficult and overwhelming process for our audience, our main goal was to create a brand that felt easy, approachable, and achievable. Each Habit Pack focuses on an essential character trait or skill. Inside are 30 cards, each offering a bite-sized insight, reflective questions, and a simple exercise designed to help you develop the quality you’re aiming for. The brand identity was built on the foundation of its name, Blume—a German word for flower. The concept was clear: the seed represents that small inner part of you that longs to grow; the heart represents the organ that gives us our humanity. By combining the seed and the heart, we created a “B,” and when duplicated, it formed a flower. This became the structure of the logo.